CNN Totally Misses the Point:
CNN ran an article today that I think totally missed the point. They had their shot, and they blew it. The link on the front page said "Hybrids are the New Hybrids". The link takes disappointed readers to More People Buying Hybrid Cars. What would have been appropriate would have been to compare the guy tinkering with his car 40 years ago to make it faster to the guy who now works on his car to help it get the best mileage possible. That is the new "backyard mechanic". Efficiency is the speed. Who cares if you can go zero to 250 in 6 seconds. It is now more important to be able to make that 50 mile commute with a gallon of gas, or a half a gallon. There are hundreds of web pages out there for people tweaking their hybrids to get better mileage – that is the story. When gas is nearing $4 a gallon in California it is hardly newsworthy that more people are interested in buying a hybrid.


0 Comments:
Post a Comment
<< Home